Video Didn’t Kill The Radio Star

It is wonderful to be able to watch my favourite football club via ifollow. I have been a subscriber since its inception and it means I do not miss a game home or away!

Living here in the Netherlands it has become a vital tool when I can’t get to the games. I get to some matches but nowhere near enough. I am, therefore, very disappointed to discover that the home commentator is no longer Brenner Woolley! BBC Radio Suffolk have a fantastic radio presentation with Graeme Mac in the studio and Brenner and Mick (Mills) at Portman Road, and it baffles me as to why they would want to change such a winning formula. Quite frankly, I cannot imagine anything surpassing it.

Before ifollow came on the scene, I would happily listen to the games via Radio Suffolk, and the thing about radio is that it enhances your imagination! Brenner Woolley is the consummate professional, and the crew involves former players and Graeme McDonald, linking up with all the latest scores in the studio, which makes listening so rivetting. I love the show and I sometimes take part in the Final Whistle phone-ins afterwards. The programme is very the definition of a well-oiled machine, and this winning team has been together for more than a decade. It is too good to be considered merely ‘local radio.’  It would not look out of place nationally.

I have been in contact with the new media man at Ipswich, Scott Paul because I am eager to discover the reasoning behind this disconnect with Radio Suffolk. Last week the ifollow presentation was a complete disaster! The sound was so low I had to put my sound bar onto full volume and I could hear both the local and Bolton commentaries in unison. In the end, I switched the sound off completely, and instead decided to watch the match without any audio. It was a good idea!

There could be contractual issues that have influenced the Club’s decision to change the format, and next season the Blues will have their very own coverage, so this will see the end of ifollow anyway. All I do know is that it will be almost impossible to compete with the live audio service provided by Radio Suffolk, and Brenner Woolley has proved that video didn’t kill the radio star!  Dear Mr Paul, can you please explain some more.

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